As featured in.


Rebranding Brazil.

 
The 1950s was the golden age for Brazilian tailoring – they’d refined their craft and it had become unique. It was a glamorous time – São Paulo and Rio were glamorous places. Brazil is a large country with huge Italian and Japanese migrant communities who contributed to this craft and led to a fusion in design. This aesthetic is extremely coveted right now
— Edward Neale, Founder

 

Brazil figured fit out.

The unique mix of climate and old-world tailoring traditions created a menswear style that was defined by improved fit and comfort with Brazilian flair. The shirt making innovations included the curved Brazilian yoke for shoulder comfort, the lowered top button and natural unfused Brazilian collars and cuffs, while using extra-fine Peruvian cotton.

 


South America Map
 

The original fine cotton.

Gossypium barbadense, or luxurious Extra-Long Staple cotton, originates from the Peruvian highlands of South America - not Egypt nor the Sea Islands. So, just like in the golden years of Brazilian tailoring, we work with extra-soft Peruvian pima cotton


Reunidas

Rediscovering Brazilian tailoring.

By the 1970s many of these Brazilian crafts - that benefited from an abundance of local South American raw materials including cotton, leather and rubber - started to decline as the country slid into turmoil under the military dictatorship. Since 2011, Reunidas have been working to revive Brazil's neglected menswear heritage starting with Brazilian shirts.



The Reunião Journal: Editor's picks.

The best of Brazilian heritage, design and culture

The insider's guide to Liberdade | São Paulo's Japanese district...

The insider's guide to Liberdade | São Paulo's Japanese district...

Rediscovering Brazilian furniture & design | Perhaps the last great largely unknown tradition of modernism...

Rediscovering Brazilian furniture & design | Perhaps the last great largely unknown tradition of modernism...

Indiana Jones & the demise of a Brazilian craft | The rise & fall of hat-making in Brazil...

Indiana Jones & the demise of a Brazilian craft | The rise & fall of hat-making in Brazil...